Build a Brand Toolkit
A comprehensive toolkit to help you define your unique brand so that you can create a career you love
I want to start freelancing as an instructional designer, and I know I need a brand, but I have no clue where to start.
I'm an L&D professional on the job market, and I really want to wow potential employers. There's so much competition out there!
I want my digital products to have cohesive branding so that they feel more professional and attract more buyers.
I've been racking my brain for weeks, but I'm afraid to commit to a brand because I can't figure out my niche.
If so, then the Build a Brand Toolkit was built for you.
...and then some
Build a brand you love in less time.
How to strategically craft the critical components of an attractive brand for a learning industry pro
Clarifying your brand vision
Telling your brand story
Naming your brand
Designing your brand identity
Standardizing with a style guide
Boosting your visibility with social media
Growing your business with a plan
Places to go for inspiration and info
No, this is a toolkit. You'll find a workbook full of hands-on prompts to guide you through the reflection and decision-making process. You'll also find templates you can adapt and use in your business.
When it comes to branding, the process is a lot of deep thinking, reflecting, and refining the vision, which is why we've opted for this style of content. Plus, you can download everything and keep it forever.
No, while the Build a Brand Toolkit is a great resource for freelance learning professionals, it can also be leveraged to design a "personal brand" as a professional, the kind that attracts recruiters and others looking to acquire top talent.
No! Logos and colors may be part of your brand identity, but they aren't your brand. This toolkit is really about clarifying the things that are important to you, your messaging, and the ways in which you want people to interact with your brand.
It will also help you plan how to promote your brand and develop your brand as your business grows.